Why older people are walking away from what markets sell
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In this video the presenter reveals that people over 55 now account for roughly half of global consumer spending yet receive virtually no targeted advertising, highlighting a stark mismatch between the market’s focus and the purchasing power of older adults. He argues that seniors crave simple, durable, and socially responsible products—rather than endless novelty—and urges companies and policymakers to reshape the economy to meet these values.

































